Mall of America Bucks the Odds

The Chicago Tribune has a nice story looking at how the Mall of America has fared during the recession. The fact that it is a tourist destination has helped it perform better than many other regional malls. It's still drawing crowds and is eking out revenue gains despite the brutal retail environment. The mall's entertainment destinations also seem to be performing decently.

The Mall is also trying some interesting things online, in tune with a story we posted earlier this week. Bridget Jewell, a PR coordinator for the property, hinted on her Twitter page about the mall's new blog, which just went live today.

In connection with the blog, which offers fashion tips and will highlight clothes carried at the mall's stores, the Mall has uploaded two videos as well.

Part 1

Part 2

Neat stuff. I like the creativity malls are employing to try and reach customers online. It will be interesting to see where this trend goes.

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