More Details on Circuit City Concept

There has been talk for months that Circuit City had a new concept under development. Now some more details have come out.

Electronics retailer Circuit City Stores Inc. said Tuesday it is testing new concept stores dubbed "The City," with a new look and interactive layout in an attempt to give customers a new shopping experience.

The stores include different fixtures and lighting, a refined product selection and a more interactive experience, said Jackie Foreman, a spokeswoman for the nation's No. 2 consumer electronics retailer behind Best Buy Co. Inc.

"We're excited about the remodeling and think consumers will enjoy shopping at the new store," Foreman said.

In June, Circuit City opened a relocated store in Norfolk, which bears the new name on the company's signature red and silver circular logo. The remodel of a store in the company's headquarters of Richmond will open in time for the holidays.

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