Safeway Wins Supermarket News Award

The editors of SN here have chosen Safeway, Pleasanton, Calif., as this year's recipient of the SN Retail Excellence Award. Safeway was cited for its leadership in lifestyle format; designing the Ingredients for Life campaign; its proprietary lines, including O Organics and Eating Right; and the Blackhawk Network third-party gift card business, among other initiatives. The choice of Safeway was partly based on industry nominations received by SN. The award will be presented Oct. 23 at the Food Industry Leadership Center Executive Forum in Portland, Ore.


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