Service with a Smile

New York Newsday reports on mall owners adding more free services as a way of keeping shoppers at their properties for longer stretches.

Playtown is just one of several family- and child-friendly amenities introduced to Westfield South Shore and Westfield Sunrise in Massapequa during the past few years to enhance the shopping experience, attract customers and make sure they return. Both locations offer free assistance carrying out packages, parking for expectant mothers, complimentary Kiddie Kruzzers -- strollers in the shape of fire engines and cars -- and a lounge for families in need of a break.
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