Simon Launches iPhone App

Simon Property Group unveiled an iPhone app for its centers this week. The app is available through the iTunes app store and is compatible with iPhones, iPads and iPod Touch devices. It is supposed to integrate with user's Facebook, Twitter and Foursquare accounts.

Simon says the app will focus on providing consumers with on-the-go access to retailer promotions and what's going on at their local Simon property including new store openings and experiential events. Customers will also be able to check the balance of their Simon Giftcard, help them locate their cars in mall parking lots or garages, sign up for Simon emails that alert them to special deals, and enjoy other benefits.

Earlier this year, Simon already signed up for a mobile app at 25 of its centers that gives shoppers access to discounts when they walk into a Simon property or into one of the participating stores at its centers.

So far, CBL & Associates Properties has been the only other major retail REIT to unveil a proprietary mobile app. Many other property owners are trying to figure out how to take advantage of the new mobile technology.

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