Study Shows Consumers Want More From Malls

Consumers who shop at malls cite as top complaints the limited variety of restaurants, lack of variety among retailers, and parking difficulties, according to a study released on Tuesday.

Some 80 percent of mall shoppers questioned said they experienced a problem on their last visit, according to a study conducted by the Baker Retailing Initiative at the University of Pennsylvania's Wharton School and the Verde Group, a market research consultancy.

"One of the most counterintuitive findings was the extent with which consumers have a problem ... with the infrastructure, the range and variety of the stores, everything related to access and comfort," said Paula Courtney, president of the Verde Group.

The study conducted telephone interviews with over 900 randomly-selected U.S. consumers from late October to early November.


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