Target to Open Designer-Focused Stores in New York

The retailer will not open its first full-blown store in the city until next year, but it has been plastering its bull's-eye logo around the city for years — on a big billboard in Times Square; in a fashion show with models, supported by ropes, walking down the side of a Fifth Avenue skyscraper; and by projecting images of its fashions inside Grand Central Terminal.

“New York is the place you go to get noticed,” said Kathee Tesija, Target's executive vice president for merchandising.

Target is calling these temporary stores bodegas to convey an egalitarian and very New York shopping experience, said Ms. Tesija. They will be located in vacant storefronts in Midtown, Union Square, SoHo and the East Village, and will open Sept. 12, which is the end of Fashion Week.

“The idea was really generated based on the Target take on Fashion Week,” she added. “This would be a way we could bring affordable design to the masses.”

At the pop-up stores — which will be open for four days from 10 a.m. to 10 p.m. — merchandise will be priced on average at $25.


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