Teens Prefer the Mall to Online

WHEN IT COMES TO HOLIDAY shopping, it turns out teens aren't as tethered to their computers as marketers have been led to believe.

A new study finds that 95% of teens ages 13-17 say they are choosing shopping at stores and malls over catalog and online purchases this holiday season.

"People think about teens and the Internet, and get this idea that's where they spend all their waking hours, and it's just not true," says Bruce Friend, president for media and entertainment insights for OTX (Online Testing eXchange), which conducted the poll in conjunction with eCrush, a PG-13 social networking site.

Full story here.

We reported a similar observation in a story in our November issue.

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