ADD Inc Names New Principal


 PRESS RELEASE ADD Inc Names New Principal


Boston, MA (October 4, 2013) – The architecture and design firm ADD Inc announces the promotion of architect Rachel Cardello to Principal.  Rachel is a talenteddesign and business leader whose ability to orchestrate complex multi-disciplinary teams has ensured the successful delivery of some of the firm’s most notable Florida projects.  This expanded role positions Rachel to guide the continued growth of ADD Inc’s Miami office and reflects the firm’s deep business strength, development savvy and commitment to uncompromising design.


Rachel joined ADD Inc in 2005 as a Senior Designer/Manager and has held several subsequent positions, most recently as Senior Associate Principal.  Prior to ADD Inc, she was an associate at CBT in Boston, MA.


Rachel received her Bachelor of Architecture from Roger Williams University in Rhode Island.  She is currently at work on the Jade Signature luxury residential tower, in conjunction with design architects Herzog & de Meuron, as well as the New River Village apartments in Fort Lauderdale.  Rachel’s recently completed projects include Miami’s Paramount Bay luxury residences with Kravitz Design and the 250-unit Midtown 24 apartment community in Plantation, Florida.   


About ADD Inc:

ADD Inc, a premier architecture and design firm, creates award-winning projects across the country from its offices in Miami, FL and Boston, MA.  With an innovative spirit and deep expertise, the firm’s design teams develop a guiding vision for each project to enhance value and enrich communities. By merging that vision with collaboration and business savvy, ADD Inc delivers consistently notable results in workplace, mixed use, academic, retail, branding and residential design.


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Media Contact:

Aimet Oberhausen

Oberhausen Marketing & Public Relations

(305) 532-1212

[email protected]