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Point of Entry: Disney Baby

Point of Entry: Disney Baby

Category: Baby stuff

Parent: Walt Disney Co.

Current stores: One, upcoming at the Americana at Brand in Glendale, Calif.

Average store size: Unknown

Target audience: Parents of newborns. Buzz: The store will sell newborn apparel, nursery items and bath products, but both Disney executives and the company’s brokers are staying mum about further rollout plans. A Disney spokesperson would only say that the industry should “stay tuned for more exciting news” after the initial store opens in 2012.

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