Category: Jewelry and accessories
Parent: Cato Corp.
Current stores: None
Planned openings: 10 in 2011, with the first to open in the fall in Charlotte, N.C. The company might open up to 50 stores over the next 18 months.
Average store size: Unknown
Target audience: Value-conscious women.
Buzz: Charlotte, N.C.-based Cato Corp., which already operates Cato and It’s Fashion Metro stores, envisions Versona as offering an upscale shopping environment similar to that of department stores.