According to a recent study performed by the Deloitte Center for Financial Services, household assets are expected to nearly double by 2030. This drastic increase means that an unprecedentedly large amount of potential wealth management fees will be up for grabs in the coming years. In order to take full advantage of this unique opportunity, firms will need an understanding of how this wealth will be spread throughout different age brackets. One size will not fit all. As such, generational segmentation needs to be embraced as more than a marketing buzzword, and advisors need to consider and respect the meaningful financial, behavioral and life-stage differences among the various generations of their client bases.