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U.S. Hotels Report Mixed Signals This Week

The U.S. hotel industry reported mixed results in the three key measurements during the week of 14-20 February 2010, according to data from Henderson, Tenn.-based researcher Smith Travel Research.

In year-over-year measurements, the industry's occupancy ended the week with a 2.4% increase to 55.4%. Average daily rate (ADR) dropped 4.4% to finish the week at $95.81. Revenue per available room (RevPAR) for the week fell 2.2% to finish at $53.04.

Among hotel chain segments, five of the seven segments experienced occupancy increases for the week. The luxury segment posted the largest occupancy increase, rising 9.2% to 64.8%, followed by the upper upscale segment with a 7.9% increase to 65.5%. The midscale without food and beverage segment ended the week virtually flat in occupancy with a 0.4% decrease to 55.4%, and posted the largest occupancy decrease, falling 2.9% to 47.6%.

The luxury segment reported the largest RevPAR increase, up 1.1% to $161.06, followed by the upper upscale segment with a 0.2% increase to $90.01.

Among the Top 25 Markets, Seattle experienced the largest occupancy increase, up 17.7% to 63.4%, followed by Boston with a 15.7% increase to 54.1%. Two markets ended the week with occupancy decreases: Houston (-8.8% to 58%), and Norfolk-Virginia Beach, Va. (-6.7% to 42.7%). Orlando ended the week virtually flat with a 0.6% decrease to 71.2%.

Seattle reported the smallest ADR decrease among the top markets, falling 0.8% to$106.16. Anaheim-Santa Ana, Calif., posted the largest ADR decrease, falling 19.8% to$92.95, followed by Tampa-St. Petersburg, Fla. (-14.8% to $95.58), and Phoenix (-13.6% to $118.62).

Three markets experienced double-digit RevPAR increases: Seattle (+16.7% to $67.29); San Francisco/San Mateo, Calif. (+11.6% to $86.87); and Boston (+10.3% to $61.31). Anaheim-Santa Ana ended the week with the largest RevPAR decrease, falling 18.7% to $59.58. Three other markets posted RevPAR decreases of more than 10%: Houston (-16.5% to $53.01); Tampa-St. Petersburg (-13% to $63.86); and Los Angeles-Long Beach, Calif. (-10.2% to $74.91).

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