What Soft Patch? U.S. Hotel Metrics Show Year-Over-Year Gains in late July

The U.S. hotel industry experienced increases in all three key performance metrics during the week of July 24-30, according to Smith Travel Research based in Hendersonville, Tenn.

In year-over-year comparisons for the week, occupancy rose 2.5% to 72.8%, the average daily rate (ADR) increased 4.1% to $103.59, and revenue per available room (RevPAR) finished the week up 6.7% to $75.42.

Among the top 25 markets, Detroit reported the largest occupancy increase, rising 16.3% to 72.1%, followed by Atlanta (+14.6% to 69%), and Dallas (+13.5% to 65.8%). New Orleans fell 13.9% in occupancy to 58.8%, reporting the largest decrease in that metric.

Four markets experienced ADR increases of more than 10%: San Francisco/San Mateo, Calif. (+18.4% to $160.14); Atlanta (+11.2% to $88.63); Nashville (+10.3% to $92.55); and Miami-Hialeah (+10.2% to $129.27). New Orleans fell 1.7% in ADR to $94.54, reporting the only decrease in that metric.

Atlanta jumped 27.4% in RevPAR to $61.13, achieving the largest increase in that metric, followed by Detroit with a 26.6% increase to $57.78. New Orleans reported the largest RevPAR decrease, falling 15.4% to $55.59.

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