Retail Traffic

1998 Western Division Conference: PRELIMINARY PROGRAM

Wednesday, September 23,1998 1:00 - 3:00 pm CLS Test Review Course

Certified Leasing Specialist candidates can review their knowledge and learn study strategies and exam-taking techniques. A practice test will be administered under simulated test conditions, and scoring for the exam will be reviewed. Registration fees are $150 for ICSC members, $175 for nonmembers. Call (212) 421-8181 ext. 383.

4:00 - 8:00 pm Registration

6:00 - 8:00 pm A Casual Sunset Soiree

Rendezvous poolside for lively conversation and delicious appetizers after a long drive on the golf course or in the car.

Thursday, September 24,1998 7:30 am - 6:00 pm Registration

7:30 - 8:30 am Continental Breakfast Served

8:30 - 9:15 am Welcome and ICSC Industry Updates

9:15 - 10:45 am Opening Session Retail Trends

Hear an insightful analysis of how our population is changing and what this means to the future of our retail industry. Learn what the Baby Boomers, Generation X & Y, and our diverse ethnic groups are in the market for and who has the most buying power. Learn how these various market segments directly impact you and the entire shopping center industry and what you need to know for your future success.

10:45 am - 12:15 pm Concurrent Sessions Emerging Concepts

Hear what new concepts are emerging to take the shopping center industry by storm and why. What are they really selling and to whom? What need is being filled? Where are they selling it? What kind of sales volumes are they achieving?

* Emerging Restaurant Concepts

What is the latest trend in sit-down restaurants or take-outs? Is it fancy sit-down or family fun that is on the menu? How do many of these restaurants mix food and entertainment? What kind of sales volumes are they achieving? What void are they filling and who are their customers? What are these restaurants really selling? Hear what these panelists have to say. They will fill you up with lots of information!

* Ethnic Markets

Retailers, brokers and shop owners are making money doing business in ethnic markets. How are they doing this? Experts discuss what the various ethnic groups - Hispanic, Asian and Black - want from the retail industry. How are each of these groups different in their buying and shop- ping habits? How can you respond to their needs? How will these groups change in the future? Learn which retailers and developers are successfully servicing them.

12:15 - 1:00 pm Lunch

1:00 - 2:00 pm Keynote Speaker

Keynote Speaker Anthony Stokan Partner Anthony Russell and Associates Toronto, Ontario, Canada

Emerging Trends of the Millennium

Anthony Stokan anticipates and analyzes the consumer and retailing trends of the new millennium ...

* Are we selling more as we enter the decade or less?

* Will casualization of all lifestyles prevail?

* Is the store the emerging brand?

* Can technology replace personal contact?

* Is the Internet all it's wired up to be?

* Has entertainment created an unrealistic expectation for retail to meet?

Anthony Stokan will identify and clarify the most significant trends and counter-trends that will redefine your consumers' relationship with you in the next decade!

2:15 - 3:30 pm Concurrent Sessions Technology Update and Forecast

What is available to consumers - how are they adapting to new technology? What products and services are the retailers making available on-line? How can we in the shopping center industry work more efficiently using technology at our desks? How is technology being used to sell retailers and city officials on a site?

* How to Solve the Problem of Vacant Anchor Space in Your Shopping Center

With so many mergers and acquisitions in the retail industry, what do you do when you learn your tenants are closing their doors? What are your options? Who are the hot retailers absorbing vacant retail space? How are these deals getting done? How cooperative are the existing co-tenants and the sublessors? How is everyone working through all the issues necessary to close the deals? Several case studies will be featured.

* How to Effectively Use Public Relations to Combat Negative Perceptions at Your Center

Whether it is a challenging homeowners group, a perceived crime problem, an unfortunate "incident" occurring on your property, or that sales at your center are just plain terrible - how can you use public relations to successfully counteract any of these problems? Hear what the experts have accomplishe d. No problem is too big.

5:30 - 7:30 pm Beer & Wine Garden

Sample micro-brewed beer, premium wines and savory appetizers with 2,500 of your closest friends and associates. Door prizes donated by companies and individuals will be given away.

Friday, September 25,1998 7:00 am Desert Challenge Bike Ride

8:30 am - 3:30 pm Registration

8:30 - 9:30 am Continental Breakfast and Sports Award Presentation

8:45 - 10:15 am General Session How the Financial Community Is Adapting to Market Changes

Considering all of the industry's consolidation and instability, how are the lenders now looking at shopping centers? How are the deals being impacted? What are the financial implications of these changes to shopping center owners? Hear how the REITs, the leaders and the small developers are adapting.

10:15 am - noon Management/Marketing Session Ask the Experts

Do you need help solving a complex management or marketing issue at your office? Do you want to know what the latest trends are? Do you want some free consulting? We have assembled a panel of the top management and marketing executives and experts in our industry to counsel you on any issue. Whatever your question is - from the most challenging to the basic - our panel will provide you with the answer by collecting a question card given to each person entering the session.

10:15 am - 4:00 pm Deal Making and Trade Exposition

12:00 noon - 2:00 pm Box Lunch

4:00 pm Conference Adjourns

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