Retail Traffic


With a deep portfolio in both small- and large-scale retail and mixed-use projects, Arrowstreet understands the dynamic nature of the development industry. Arrowstreet's team of retail designers has seen several trends materializing this year:


Retailers and retail developers are using the opportunities presented by the changing market to reposition their assets. For example, L.L.Bean is using sustainable design as a way to differentiate their stores from other retailers. L.L.Bean's new hunting and fishing store, designed by Arrowstreet, is anticipating LEED Silver certification. Retailers are also localizing their stores by adding products to fit regional needs, customizing the product mix, or designing stores that have a local look and feel.


The inclusion of nontraditional anchors in retail developments is becoming increasingly important because they create a diverse mix of uses. “New anchors may include civic, cultural and in particular, medical uses that add daytime activity, better co-tenancies, and new trips to sites,” says Scott Pollack, an Arrowstreet principal.

Another example is stadium-anchored developments: this fall Patriot Place, the new mixed-use development adjacent to Gillette Stadium in Foxborough, Mass., will be complete, bringing year-round activity to the stadium. The incorporation of a retail and entertainment destination at a sports venue maximizes assets to develop a unique sense of place.

Arrowstreet's diverse staff of architects, planners, and graphic and interior designers seeks out the most flexible design strategies to position clients' projects to sustain shifts in market momentum. The firm works closely with clients to develop projects specific to location, market and community contexts that engage customers and complement their lifestyles.


212 Elm Street
Somerville, MA 02144

Phone: 617.623.5555

Fax: 617.625.4646


Size of Firm: 130

Year Established: 1961

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