Retail Traffic

Grin And Bear It

St. Louis-based Build-a-Bear is growing at a rate of 30 stores a year when other toy stores are flailing. Why? Because it requires customer participation in designing and making each unique bear, says chair and founder, Maxine Clark. The fast-growing company is building a new chain: Friends 2B Made, in which friends can make dolls together.

TAGS: Retail
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