Retail Traffic

Tag, Be Gone

To meet an increasing demand for tighter-fitting, stylish clothing without sacrificing comfort, Gap Inc. recently unveiled in a new line of tagless T-shirts. Customers purchasing the clothing, which will contain the logo and product information emblazoned on the fabric itself, will no longer have to deal with bunching, chafing tags. Gap estimates that more than 50 percent of its men's and women's knit shirts will be tagless within the next eighteen months.

TAGS: Retail
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