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JLL Fronts Creation of Atlantic City Tourism Master Plan

ATLANTIC CITY—Jones Lang LaSalle has completed its work as lead consultant to the Casino Reinvestment Development Authority on its recently unveiled Atlantic City Tourism District Master Plan. The company oversaw the creation of a master plan for the CRDA that serves as a vision for the long-term success of the Atlantic City Tourism District and determines realistic strategies to achieve the goals determined in the study.

The CRDA has already begun holding meetings on renovation projects that were proposed in the master plan. In late March, the authority held public hearings on two feasibility studies: one for improvements to Atlantic Avenue and another on increasing activity on Pacific and Michican Avenues.

The Jones Lang LaSalle team was led by Paul Mas and George Ladyman, managing directors; and includes Jack Tenanty, Hilary Thomas and Julio Villavicencio, senior vice presidents; John Lewis, associate; and Reginald Ross, research manager.

The CRDA selected Jones Lang LaSalle in November 2011 to serve as lead consultant on the Atlantic City Tourism Master Plan. The firm developed the master plan in collaboration with The Jerde Partnership, a visionary architecture and urban planning firm; Birdsall Services Group, a public engineering and consulting firm that offers a broad range of public engineering and consulting services to municipalities, public authorities, counties and government agencies; and Hill Wallack, a law firm established with historic strengths in the areas of land use, development and public-private partnership efforts.

To craft the master plan, Jones Lang LaSalle, Jerde Partnership, Birdsall Services Group and Hill Wallack scrutinized all aspects of Atlantic City’s history and resources while also taking into account the insights of residents and the business community through community meetings, online forums, and through direct meetings with individual stakeholders and stakeholder groups. The team devised a visioning study that suggests near-term, mid-term and long-term projects and policy actions to further the development of Atlantic City. The master plan creates a path that invites private investment and offers clear flexibility to respond to changing market conditions.

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