Durst, C&W Accelerate Global Marketing Campaign for One World Trade Center

NEW YORKA 48-page brochure has been published by The Durst Organization and Cushman & Wakefield published to underscore to perspective tenants that One World Trade Center is “the world’s signature address for business.”

In addition, Cushman & Wakefield will further its global marketing campaign of One World Trade Center’s world-class office space with a feature video that will début in 60 countries. This video will be shown in Cushman & Wakefield’s 253 office reception areas around the world.

Already 55-percent leased with a year to go before first occupancy, the tower will serve as headquarters for Condé Nast, the global publisher, which has leased more than 1.2 million sq. ft. at the building covering 25 floors. It will also house the Vantone China Center and the U.S. General Services Administration.

“In addition to its unparalleled views and unmatched prestige, One World Trade Center sets new standards for design and operation,” Thomas Bow, senior vice president with The Durst Organization, said in a statement. “Its floors are robust and flexible, and offer outstanding opportunities to create a highly efficient and advanced workplace.”

“One World Trade Center is attracting growing levels of worldwide interest and excitement,” said Tara Stacom, the Cushman & Wakefield vice chairman leading the global marketing program on behalf of the company. “Our expanded marketing campaign emphasizes the office tower’s unsurpassed standards of design, construction and prestige.”

“One World Trade Center is the greatest and most enthralling icon of New York’s famed skyline,” Ms. Stacom said. “It is fast becoming the most desirable and widely known office address anywhere in the world.”

The 3-million-sq.-ft., state-of-the-art office tower was designed by the world-class architecture firm Skidmore, Owings & Merrill.

Tenants will have convenient access to at least 360,000 sq. ft. of new retail and restaurants, in addition to first-class hotels. The site will be served by multiple subways lines and PATH service at a new Santiago Calatrava-designed station situated at the heart of a highly efficient, bi-state transportation network.

Rising to a height of 1,776 ft. to the top of its spire, One World Trade Center will stand as the Western Hemisphere’s tallest building when complete. The property's Lower Manhattan location has experienced a remarkable renaissance by rapidly transforming itself into a 24/7 live/work/play environment, with a boom in new hotels, new retail and new residential properties.

One World Trade Center is also poised to be one of the most sustainable office buildings of its size and achieve LEED Gold certification by the U.S. Green Building Council. The tower seeks to be 20 percent more energy-efficient than New York State standards, which will result in lower energy expenses, lower operating costs, better access to natural light through floor-to-ceiling glass windows and highly filtered air.

One World Trade Center is being developed as a joint venture of The Port Authority of New York and New Jersey and The Durst Organization.

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