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Winick Realty Named Exclusive Brokers for Retail at 100 Broadway

NEW YORK CITY—Winick Realty Group LLC has been tapped to market the retail space at 100 Broadway. The store has remained vacant since last year when Borders, who had opened at 100 Broadway following the destruction of its World Trade Center location on 9/11, declared bankruptcy.

Owners Madison Capital chose Winick Realty Group LLC to market the 13,400 sq. ft. of corner retail that remains at the building after the company successfully negotiated a lease there for New York drugstore brand Duane Reade. The vacant storefront includes 4,400 sq. ft. of ground floor space with 18-ft. ceilings and a 9,000-sq.-ft. lower level that was never used for retail before. Winick Realty decided that a duplex store would be ideal for the needs of the perfect big-box tenant and make the most financial sense for both the tenant and ownership.

Darrell Rubens, executive vice president, is working with Winick to market the retail space to tenants of all use groups. With more than 170 ft. of wraparound frontage on the corner of Pine Street and Broadway, the site is ideally situated between two of the Financial District’s biggest retail draws, Century 21 and TJ Maxx, to whom Rubens leased their first Downtown store last year at 14 Wall Street.

With new retail tenants coming to the area, as well as new offices, residential buildings and tourist attractions, Rubens expects even further growth that will no doubt benefit the future tenant of 100 Broadway. “The area saw more activity this year than ever before, with a record 9.8 million tourists visiting Lower Manhattan in 2011,” said Rubens, “and it’s only about to get busier as the new Fulton Street Transit Hub and construction at the former World Trade Center Site near completion.”

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