Cushman & Wakefield, PPR Partner for Research

Commercial real estate brokerage Cushman & Wakefield and real estate analysis firm Property & Portfolio Research have formed a strategic research alliance. In addition to sharing market information, the firms intend to jointly publish white papers on topics of interest to the global real estate community, and pursue opportunities to jointly develop new research products and analytical tools.

The deal is purely cooperative — neither firm is taking a financial interest in the other, according to Joe Pascal with business development at Boston-based PPR. The new relationship will give PPR access to Cushman & Wakefield’s data on building statistics, and comparables on rent and asking rent.

“Integrating Cushman & Wakefield's comprehensive market knowledge with PPR’s real estate analytics will significantly improve our ability to help our clients with decisions at the asset level,” stated Bret Wilkerson, CEO of PPR, in a written announcement of the deal on May 9.

“We aim to provide our clients best-in-class market knowledge and analysis,” stated Maria Sicola, executive managing director of research at Cushman & Wakefield. “A research alliance with PPR adds a new dimension to the research services we are able to offer our clients across global markets and property sectors.”

Cushman & Wakefield is the world’s largest privately held commercial real estate services firm, with more than 201 offices globally and more than 200 researchers around the globe. PPR is an independent provider of commercial real estate research, portfolio strategy and risk management advisory services. PPR is based in Boston with a presence in London.

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