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New store concept to be tested by Gadzooks

Dallas – Locally based Gadzooks Inc. recently announced that it will test a new mall-based retail concept this holiday season catering to the unique innerwear and sleepwear needs of females between the ages of 14 and 22.

The company expects to open up to five "Orchid" stores this November in regional shopping malls in Texas and Louisiana. The stores, designed in conjunction with Cincinnati-based FRCH Design Worldwide, will offer a combination of branded and private label innerwear, sleepwear, fragrances and bath / body products.

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