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Swiss Army Brands Inc. to open flagship retail store

Shelton, Conn. – Locally based Swiss Army Brands Inc. recently announced plans to open a flagship retail store later this year in New York. The store will serve as a visual showcase for the full range of company products, including Victorinox Original Swiss Army Knives, Swiss Army Watches, Victorinox Travel Gear and the new Victorinox Apparel collection that is launching this month.

The flagship retail store, scheduled for opening in mid-September, will comprise 3,500 sq. ft. of retail space and will be located at 136 Prince Street in the Soho district of Manhattan.

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