PRESS RELEASE: El Ad Group Taps The Agency as New Sales and Marketing Team at The Carlyle Residences in Los Angeles

Los Angeles – El Ad Group,one of the nation’s leading real estate companies with over $7.5 billion in assets and developer of iconic properties including NYC’s The Plaza Hotel and 250 West Street, is pleased to announce that The Agency has been named exclusive sales and marketing firm for The Carlyle Residences, a 24-story luxury condominium building offering 78 distinctive homes along the Golden Mile of L.A.’s Wilshire Corridor.

“We’re thrilled to welcome The Agency on board at The Carlyle,” said Samantha Sax, Director of Sales and Marketing for El Ad Group, the property’s developer. “The Agency is a dynamic team that has a proven track record of success and growing prominence in the Los Angeles high-rise market, and we’re confident that their expertise, global reach, and highly personalized relationships will lead to new sales accomplishments at The Carlyle.”

The Agency joins The Carlyle on the heels of their tremendous sales success at The Ritz-Carlton Residences at L.A. LIVE, establishing it as the best-selling new development in Southern California in 2012 with over $127 million in sales.

“The Carlyle is re-defining luxury high-rise living with its expansive floor plans, stunning views of the city and hills, and unique finishes,” said Mauricio Umansky, CEO and co-founder of The Agency. “This is by far the most exciting and most luxurious building on the Wilshire Corridor, and we’re looking forward to working with El Ad to continue the sales success already experienced by The Carlyle, similar to what we did at The Ritz-Carlton, and helping drive that momentum to a complete sell-out of the remaining residences.”

As part of this new distinguished collaboration, The Agency has engagedinterior design specialists, Bowery Design Group, to create anew sales gallery and modelresidence.  Bowery Design will provide buyers with the opportunity to purchase fully furnishedresidences at The Carlyle in one of three unique design styles.  They may choose froma casually chic, naturally modern or simply elegant aesthetic.  In addition to satisfying their discerning tastes, buyers will be able to customize new artwork, accessories and furniture to create their own exclusive turn-key home. "The Bowery aesthetic responds to interest we’ve received from buyers around the world who are looking for designer-finished homes in key markets," says John Pallante, Vice Presidentat The Agency. "This partnership provides an extraordinary option for buyers who are looking for the ultimate in effortless living."

Sax adds, “In addition to interest from overseas, many of our buyers are also locals looking to relocate from neighboring estates in Brentwood and Beverly Hills, and for some, this will be their first immersion into condo living.  The new model residences will provide a visual standard of the sophisticated, luxury high-rise lifestyle offered at The Carlyle.  El Ad is excited to facilitate this offering and we look forward to working with Bowery Design Group and the accomplished team at The Agency. ”

The epitome of modern and luxurious living, The Carlyle is located at 10776 Wilshire Boulevard, nestled between the upscale locales of Westwood and Beverly Hills’ finest restaurants and world-class boutiques.  Offering some of the largest high-rise residences in Los Angeles, The Carlyle is comprised of two and three-bedroom residences with up to four-and-a-half baths starting at 2,772 and 3,535 square feet, respectively, with approximately 11’-high ceilings and penthouses up to 5,716 square feet.  All residences tout high-end Poggenpohl and Miele appointments with a centered kitchen island, polished Breccia Oniciata marble in the baths, floor–to-ceiling windows, a balcony, 42-inch living room fireplace with beautiful limestone hearth and private elevator bank that opens directly into each residence's personal foyer.  

A full suite of unparalleled lifestyle amenities welcomes residents, including a breathtaking and one-of-a-kind blown glass ceiling sculpture designed by the renowned Dale Chihuly, serving as the main centerpiece in the building’s grand lobby; 24-hour, white-glove concierge services and valet; a lounge, elegant club room and other building common spaces designed in collaboration with FENDI CASA; an expansive and fully-equipped fitness center designed by Sports Club/LA; temperature-controlled wine cellars with private lockers; a beautifully appointed private dining room, together with butler’s pantry and private terrace; climate-controlled immersion pool; gorgeous gardens featuring lush landscaping, private seating areas, a BBQ area and outdoor fireplace for nighttime entertaining; and state-of-the-art security and privacy.

Two-bedroom residences start at $2.25 million and three-bedroom residences begin at $3.25million. Additionally, several accessory suites that can serve as multi-functional spaces, from home offices to staff residences, are also available for sale on the second floor and range from 294 to 537-square-feet.  For more information, visit www.thecarlyleresidences.comor call the sales center at (310) 209-0000.

About El Ad Group

With several billion dollars in assets, El Ad Group is one of the nation’s leading real estate companies, responsible for the acquisition, development and conversion of architecturally significant residential and commercial properties in key markets throughout North America.  Recent New York projects include 250 West Street and Franklin Place in Tribeca, 22 Central Park South, and the restoration of the famed Plaza Hotel.  Since its inception, El Ad has focused most closely on building its portfolio in two key areas: acquiring landmark properties with potential for restoration and conversion as ultra-luxury residential buildings, and developing distinctive new ground-up residential properties that offer premier design elements and exclusive amenities.  Throughout El Ad’s history, the firm has adhered to exacting standards with regard to the preservation of historic exterior and interior features.  For more information visit:

About The Agency

The Agency redefined real estate when it created a culture based on the concepts of collaboration, cooperation and partnership.  With over 15 years of experience and $2 billion in transactions, CEO Mauricio Umansky led The Agency to over $700 million in sales in its first full year of business.  By creating a multi-disciplinary, holistic approach to the representation of new development, The Agency is further “redefining real estate.”  The Agency has assembled a team of experienced professionals who have been responsible for more than $20 Billion in prime property and multi-family new development.  The Agency is the only West Coast-based organization to combine the on-the-ground knowledge and experience of a real estate brokerage with the expertise and vision of a dedicated new development marketing, design, research and strategic planning team.  With a long-standing reputation for selling some of the country’s most prominent properties, as well as those of particular architectural and design significance or celebrity provenance, The Agency is uniquely qualified to provide bespoke insight and strategy for high profile clients and buildings. For more information visit:

About Bowery Design Group

Bowery Design Group is an innovative, full service design/build firm based in Los Angeles, specializing in high end residential homes. With 15 years of experience on a wide variety of residential projects, the firm offers a strong design aesthetic, invaluable insight and resources, and works to exceed its clients’ expectations. For more information visit: www.

TAGS: Multifamily