PRESS RELEASE: Handler Arranges Joester Loria Group HQ Relocation to 30 Irving Place

NEW YORK CITY – The Handler Real Estate Organization has arranged a ten-year headquarters relocation for The Joester Loria Group, which will occupy 8,500 square feet at 30 Irving Place.

Joester Loria is a premier, full-service brand licensing agency, creating and executing some of the world’s most successful licensing programs. The firm, which is relocating within the neighborhood from 860 Broadway, plans to move into its new space at 30 Irving Place in February 2014, occupying the entire tenth floor.

The 12-story building is located on Irving Place between 15th and 16th Streets, one block east of Union Square.

“Joester Loria — which represents some of the world’s leading brands — loves the Union Square neighborhood for its creative energy, talent pool, and wealth of amenities,” said Scott Galin, Principal, Handler Real Estate Organization. “They are moving just one block south to a full floor with great views that will be beautifully constructed and an exciting draw both for clients and employees.”

In addition to the prime Union Square location, Joester Loria needed a well-maintained building that also offered abundant natural light, very efficient floor plates, and excellent passenger and freight elevator service.

“30 Irving provided everything Joester Loria was seeking, including a superior build out,” said Peter Newman, Executive Managing Director, Handler, who along with Diana Siegel secured the location on behalf of the tenant. “It’s an ideal solution.”

Jeffrey Smith, of Samco Management, represented the landlord in-house.

Handler Real Estate Organization is a boutique, full service real estate company based in New York City. For more than half a century, the "Handler Brand" has been synonymous with the ownership, management and leasing of "premium" real estate in New York City as well as throughout the country.

Handler has an expansive and growing real estate platform that includes, Property Development, Property Management, Landlord and Tenant Leasing Services, Real  Estate Advisory Services and Real Property Acquisitions.

Handler is also an owner and investor of several commercial real estate properties. For more information, visit

The Joester Loria Group,, is a full-service licensing and marketing agency providing its clients with a full array of services, including strategic planning, competitive analysis, and implementation of licensing strategies that encompass robust marketing and retail initiatives.'

The Joester Loria Group represents Kellogg’s portfolio of cereal and snack brands; Pepsi-Cola North America, including Pepsi, Mountain Dew, Aquafina, AMP, and SoBe; Proximo Spirits, including Jose Cuervo, 1800 Tequila, Three Olives Vodka, and The Kraken; Entenmann's; Oxford University; Stanley Steemer; Waste Management; Clorox Green Works; Discovery Communications, including the Animal Planet network and key series River Monsters and Puppy Bowl; pre-school series The Hive; Dew Tour, the #1 action sporting event in North America; The World of Eric Carle™, based on his artwork from the beloved children’s picture books; YouTube sensation and Cartoon Network series Annoying Orange; Hearst Corporation’s Car and Driver, Road & Track and Popular Mechanics and SMOSH.

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