Front Desk

The booze business

I always knew the nightclub business was lucrative, but I didn't know how much until I read an item in this morning's Norm Clarke column in the Las Vegas Review-Journal. According to the eye-patched gossipmonger in Sin City, Pure, the nightclub in Caesars Palace, grossed $2.1 million on New Year's Eve. Pop star/professional celebrity Britney Spears hosted an event at the club that night that attracted 3,000 revelers who each paid $300 to say they partied with Brit. The rest of the revenues came from VIP bottle service, bar sales, after-midnight admissions and a high roller who paid $50,000 to get a table next to Spears in the club's VIP section.

Apparently, this isn't an isolated thing in Las Vegas. According to Clarke, Steve Wynn says the Tryst nightclub in the Wynn Las Vegas grossed $33 million in 2006, making it what Wynn calls "the single most successful nightclub in America."

Hard to argue with those numbers.

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