Front Desk

Disney Gets Desperate

Walt Disney Co. is pulling out all the stops to lure vacationers to its over-priced resorts this summer and fall. According to a story in the Orlando Business Journal, the company is giving away meals at theme parks to some travelers who visit between Aug. 16 and Oct. 3. Customers who buy a five-night, six-day room and park ticket package also get one quick-service meal, one snack and one table-service meal for each night of the package.

While guests pay a lot of dough to stay at a Disney park for a week, the promotion will take a little of the sting out of that cost. It also shows Disney's desperation as they anticipate a soft summer season and an even-softer shoulder period in early fall. It's always a gamble to discount, but this one probably makes a lot of sense. And it's a good deal for customers.

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