An Associated Press story today reports TripAdvisor has been posting disclaimers warning of fake reviews.
So you mean all those glowing reviews might not be completely legit? Or that hatchet job might have been written by the hotel across the street? Stop the presses!
This has been going on since sites like TripAdvisor began and even the site acknowledges they've posted warnings since 2006. A good hotel monitors its reviews, but doesn't manipulate its reviews. Sometimes that's easier said than done.