Retail Traffic


Eight Inc.
675 California Street
San Francisco, CA 94108
(t) 415-434-8462
(f) 415-434-8464
Palo Alto, California

Size: 3,600 sq. ft.

Category: New Retail Stores
(less than 5,000 sq. ft.)

Firm: Eight Inc.

Developer/Owner: Apple Computer, Inc.

Eight Inc. has developed the Apple Store design concept over the past two years to reflect Apple's distinctive vision. The storefront is a model of simplicity. Two Apple logos on both sides of the glass entry doors identify the store. Inside, eight zones divided by full-height translucent glass panels address particular product areas.

Accessories and products are displayed on white Corian consoles. The center of the store consists of low cabinets of black-stained ash organizing more than 300 different software titles and drawing the eye through the space. On the back wall, a 10-foot diagonal rear projection screen displays new products, interactive lectures and educational demonstrations. Light fixtures are integrated in the custom ceiling, consisting of rows of luminous and non-luminous panels divided by aluminum channels.

The design of the Apple stores is simple and efficient. The stores are part of a national retail roll-out program designed to communicate the advantages of Apple products in the ever-changing digital world.

TAGS: Development
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