Retail Traffic


Callison Architecture, Inc.
1420 Fifth Avenue
Suite 2400
Seattle, WA 98101
(t) 206-623-4646
(f) 206-623-4625
Broomfield, Colorado

Size: 240,000 sq. ft.

Category: New Centers
(less than 400,000 sq. ft.)

Firm: Callison Architecture Inc.

Westcor Partners

The goal was to increase customer visits to the FlatIron Crossing enclosed shopping center by attracting premier local retailers and restaurateurs, as well as national brands, to an adjacent open-air village that responds to the community's active, outdoor lifestyle.

In response to this goal, FlatIron Village was designed to resonate with and be embraced by the region's residents. The Village provides a unique retail option for both the time-pressed and the sensation-hungry customer and tenants that may not want or need the indoor mall experience.

Located immediately adjacent to the two-story FlatIron Crossing enclosed shopping center, this low-rise "village" is a unique, attached streetscape of stores, restaurants, entertainment venues and service providers. It presents a scene reminiscent of other distinctive open-air Colorado shopping districts with its varying public spaces, meandering paths, streams, fountains and plantings. It also links with the local trail system.

TAGS: Development
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