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Simon Launches Holiday Sweeps

Simon Property Group is holding a holiday promotion beginning Nov. 28. The campaign, based on the theme "Thank you very much," will be featured at 156 participating malls nationwide and includes a mall holiday sweeps and a TV spot promoting Simon's GiftCard.

The grand prize is a stay in a Florida mansion for the winner and 10 guests, from Dec. 24 through 27, including free transportation, a private car service, a personal maid, butler and chef. The winner will also receive a $2,500 shopping spree and a $30,000 room makeover at home, as well as a $2,500 Simon GiftCard to make gift purchases in advance of the trip. The sweeps is the largest consumer promotion in the company's 43-year history.

In addition to the grand prize, more than 4,600 instant winners will win $25 GiftCards at Simon malls. The promotion runs through Dec. 12.

TV advertising supports. Fallon Intersect, Minneapolis, handles.

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