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BONSPORT ACTIVEWEAR (Seattle): Innovative fixturing.

On the move

The design team's goal for Seattle's BONsport Activewear Shop was to provide a unique environment for women's and men's activewear through the use of image, form content and movement. This goal was achieved by accentuating the interplay of strong contrasts, limited accents of color and the use of technology and photographic images. In the category of New Specialty Stores (over 5,000 sq. ft.), New York-based Fitzpatrick Design Group Inc. was awarded the 2001 SADI for its design work on the project.

To emphasize the feeling of movement, a circular ceiling drop banded by an L.E.D. system is constantly transmitting news, sports and business information, thereby adding kinetic excitement to the space. Arching over and through the central ceiling drop is a feature wall showing a figure seemingly jumping into the space.

Radiating bands in the floor lead the customer into all areas of the shop, in this case to the women's fitting rooms. The heroically scaled torso creates the fitting room entryway and is an allusion to the importance of sports in American culture. The freestanding fixturing reflects the attitude of the space itself.


New Specialty Stores

(over 5,000 sq. ft.)

Award Recipient

Fitzpatrick Design Group Inc.

New York

Jay Fitzpatrick (president and creative director); Errol Spence (vice president production & planning); James Robertson (vice president décor/design); Enrique Montalvo (senior project designer); Frank Sluzas (project planner)


Federated Department Stores Inc.


Product Manufacturers/Suppliers: (fixture manufacturer): Russell Williams, New York; Pacific Coast Showcase Inc., Puyallup, Wash.; Innovative Creations, New York; Woodmasters, Bolingbrook, Ill.; Northstar Metal Products Inc., Chicago; Reeve Store Equipment Co., Pico Rivera, Calif.; T&R Display Co., Anoka, Minn.; (specialty fixturing): SB Trevino Studios Inc., La Habra, Calif.; Display Systems Inc., Maspeth, N.Y.; United Communications Systems Inc., Bellevue, Wash.; Russell Williams Ltd., New York; PCS-PRI, Puyallup, Wash.; Northwest Building Tech Inc., Seattle; Popich Signs Co., Seattle; Merchandise Lighting Inc., Port Jervis, N.Y. (lighting); (color and materials): AIN Plastics, Mt. Vernon, N.Y.; Benjamin Moore, Newark, N.J.; Corian Design Consultant, Douglaston, N.Y.; Cyro Industries, Rockaway, N.J.; Duron Paints, Beltsville, Md.; Knoll Group, New York; Look, New York; Nevamar, New York; Pittsburgh Paints, Pittsburgh,; Frank Bella & Co. Inc., Hicksville, N.Y.; (flooring): Atlas Carpet Mills, New York ; Lonseal Inc., Carson, Calif.; L.M. Scofield Co., Los Angeles; Innovative Marble & Tile, Hauppauge, N.Y.

TAGS: News
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