Retail Traffic

Ethan Allen NY Flagship 2009 SADI Honorable Mention

Judges awarded the new flagship for Ethan Allen in New York City because of how the designers transformed a drab corner in Manhattan into a new and dynamic retail facade. The judges were less impressed with the interior, which they felt was somewhat of a missed opportunity that didn’t elevate the selling space the same why the facade transformed the exterior of the building. That is what kept the project from being a full award winner. TPG Achitecture achieved this dynamic facade by creating a lattice of timber branches that wraps the store and extends from the brand’s logo. The design connects the brand to the architecture itself and creates a sharp facade on what was previously a lifeless retail corner.

Project Name
Ethan Allen flagship
New York City
Square Footage
32,000 square feet
TPG Architecture
Ethan Allen Global Inc.


Project Design Director
Alec Zaballero
Retail Studio Directors
Alec Zaballero
Diana Revkin
Project Manager
JuAh Kong

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