Hyundai Department Store

Although it’s called a department store, the Hyundai project in South Korea is vastly different from department stores in the United States. For one thing, at more than 500,000 sq. ft., it is massive. For another, many of its “departments” are standalone retailers. And the breadth of its merchandise is much wider than that of a U.S. store. For these reasons, it’s more appropriate to view the project as an enclosed center—and it succeeds brilliantly on that front. Hyundai’s most dynamic feature is its exterior glass wall, which contains a built-in LED system that turns what appears to be a typical stone façade by day into a lively light display at night. RTKL Associates executed the design vision. An “H” graphic pattern—present on the exterior—runs throughout the entire project. The unifying pattern can be found throughout the project’s lounges, customer service centers and signage, and it is used to form dimensional armatures and brackets. Previously, Hyundai stores have had one overall interior look and feel, but RTKL’s strategy has created distinctly different customer experiences throughout the center.

Project Name
Hyundai Department Store

Daegu City, South Korea

Square Footage

RTKL Associates

Implementation Architect
ARA Group

Project Manager
Gansam Construction

Main Contractor

Lighting Design
Brandston Partnership

Landscape Design

Structural Engineer
3D Structure
M&E Consultant

Traffic & Parking
Traffic Systems International

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