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SPONSORED VIDEO: Best Western Looks to Build Premier Brand

Mark Williams, vice president of North American development with Best Western, outlines key trends in the hotel sector. Williams also discusses how the firm is bringing Best Western Premier brand, which has developed a successful track record overseas, to the U.S. market. The company’s recently-opened Best Western Premier in Manhattan is off to a strong start and the firm would like to roll the concept out to key markets nationwide in the next several words.

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